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Select colors that work for your brand.

Color Basics

Primary Color

Your main brand color:
  • Buttons
  • Links
  • Highlights

Secondary Color

Accent color:
  • Hover states
  • Accents
  • Variety

Background

Page background:
  • White/light for most
  • Dark for modern look

Text

Default text color:
  • Dark on light backgrounds
  • Light on dark backgrounds

Color Psychology

ColorFeeling
BlueTrust, professional
GreenGrowth, nature
RedEnergy, urgency
PurpleLuxury, creative
OrangeFriendly, energetic
BlackElegant, modern

Contrast

Ensure readability:
  • Dark text on light backgrounds
  • Light text on dark backgrounds
  • Test accessibility

Tips

  • Use brand colors
  • Limit to 2-3 colors
  • Ensure contrast
  • Test on all devices