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Schema markup helps search engines understand your content, potentially improving search result appearance.

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What is Schema Markup?

Schema markup is structured data that tells search engines:
  • What your content is about
  • Key information to display
  • Relationships between content

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Common Schema Types

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Organization

For business websites: 
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Company",
  "url": "https://yoursite.com",
  "logo": "https://yoursite.com/logo.png",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+1-555-555-5555",
    "contactType": "customer service"
  }
}

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Local Business

For businesses with physical locations: 
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Business",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "City",
    "addressRegion": "State",
    "postalCode": "12345"
  },
  "openingHours": "Mo-Fr 09:00-17:00"
}

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Product

For e-commerce: 
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Product Name",
  "description": "Product description",
  "offers": {
    "@type": "Offer",
    "price": "99.99",
    "priceCurrency": "USD"
  }
}

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Article

For blog posts: 
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Article Title",
  "author": {
    "@type": "Person",
    "name": "Author Name"
  },
  "datePublished": "2024-01-15"
}

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Adding Schema in Lindo.ai

  1. Open website editor
  2. Go to Settings → SEO
  3. Find Schema Markup section
  4. Add your JSON-LD code
  5. Save changes

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Best Practices

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Be Accurate

  • Only mark up visible content
  • Use accurate information
  • Keep data up to date

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Be Specific

  • Use most specific type available
  • Include all relevant properties
  • Provide complete information

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Test Your Markup

Use Google’s Rich Results Test:
  1. Go to search.google.com/test/rich-results
  2. Enter your URL
  3. Review any errors or warnings
  4. Fix issues and retest

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Common Mistakes

  • Marking up hidden content
  • Using incorrect schema types
  • Missing required properties
  • Outdated information
  • Duplicate schema on same page

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Schema Types by Industry

  • Restaurants: Restaurant, Menu
  • Events: Event
  • Courses: Course
  • Services: Service
  • FAQ: FAQPage
  • How-to: HowTo

Effective Prompts

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SEO Fundamentals

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