Content Strategy for SEO

Create content that both users and search engines love by following these SEO content strategies.

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Keyword Research

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Finding Keywords

Identify what your audience searches for:

• Use Google Autocomplete
• Check “People Also Ask” sections
• Analyze competitor content
• Use keyword research tools

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Keyword Types

• Head terms: Broad, high volume (e.g., “web design”)
• Long-tail: Specific, lower volume (e.g., “web design for restaurants”)

Long-tail keywords often convert better.

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Content Structure

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Page Structure

Organize content logically:

1. H1: Main topic (one per page)
2. H2: Major sections
3. H3: Subsections
4. Paragraphs: Supporting content

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Scannable Content

Make content easy to scan:

• Short paragraphs (3-4 sentences)
• Bullet points for lists
• Bold key phrases
• Clear subheadings

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Writing for SEO

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Title Tags

• Include primary keyword
• Keep under 60 characters
• Make it compelling
• Unique for each page

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Meta Descriptions

• Summarize page content
• Include call-to-action
• Keep under 160 characters
• Include target keyword naturally

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Body Content

• Use keywords naturally
• Answer user questions
• Provide comprehensive coverage
• Include related terms

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Content Types

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Service Pages

• Clear service description
• Benefits to customer
• Process explanation
• Call-to-action

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Blog Posts

• Answer specific questions
• Provide actionable advice
• Include examples
• Link to related content

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Landing Pages

• Focus on single goal
• Compelling headline
• Social proof
• Strong CTA

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Internal Linking

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Benefits

• Helps search engines discover pages
• Distributes page authority
• Improves user navigation
• Reduces bounce rate

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Best Practices

• Link to relevant content
• Use descriptive anchor text
• Don’t overdo it (3-5 per page)
• Update old content with new links

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Content Freshness

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Keep Content Updated

• Review content quarterly
• Update outdated information
• Add new sections as needed
• Refresh publish dates

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Signs Content Needs Update

• Traffic declining
• Information outdated
• Competitors ranking higher
• User feedback indicates issues

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Measuring Success

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Key Metrics

• Organic traffic
• Keyword rankings
• Time on page
• Bounce rate
• Conversions

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Tools

• Google Search Console
• Google Analytics
• Lindo.ai Insights tab