Pricing Models
Project-Based Pricing
Charge per website:- Landing Page: $500-1,500
- Multi-Page Website: $1,500-5,000
- E-commerce Site: $3,000-10,000
Monthly Retainer
Ongoing service fee:- Basic: $99-199/month (hosting, minor updates)
- Standard: $299-499/month (updates, support)
- Premium: $500-1,000/month (full management)
Hourly Rate
Charge for time spent:- Junior: $50-75/hour
- Mid-level: $75-125/hour
- Senior: $125-200/hour
Calculating Your Rates
Cost-Plus Method
-
Calculate your costs:
- Lindo.ai subscription
- AI credits used
- Time invested
- Overhead expenses
- Add profit margin (30-50%)
- Set minimum project price
Value-Based Pricing
Price based on client value:- What’s the website worth to them?
- What revenue will it generate?
- What’s their budget?
Package Examples
Starter Package - $999
- Single-page website
- Mobile responsive
- Basic SEO setup
- 1 revision round
- 30-day support
Professional Package - $2,499
- Up to 5 pages
- Custom design
- SEO optimization
- Contact forms
- 3 revision rounds
- 90-day support
Enterprise Package - $4,999+
- Unlimited pages
- E-commerce setup
- Advanced integrations
- Priority support
- Monthly maintenance
Tips for Pricing
- Research competitor pricing
- Start higher, negotiate down
- Include clear deliverables
- Define revision limits
- Separate hosting/maintenance
- Offer payment plans
Handling Price Objections
- Emphasize value, not cost
- Show portfolio examples
- Explain what’s included
- Offer tiered options
- Highlight ongoing support
Increasing Profitability
- Use templates to speed up work
- Batch similar projects
- Upsell maintenance plans
- Offer add-on services
- Automate with workflows