Viewing Device Data
- Go to the Insights tab
- Find the Devices section
- See the breakdown by device type
Device Categories
| Category | Description |
|---|---|
| Desktop | Computers and laptops |
| Mobile | Smartphones |
| Tablet | iPads and tablets |
| Bot | Search engine crawlers |
Using This Data
Mobile Optimization
If mobile traffic is high:- Ensure mobile experience is excellent
- Test all pages on mobile devices
- Check load times on mobile
Desktop Focus
If desktop dominates:- May indicate B2B audience
- Optimize for larger screens
- Consider complex layouts
Bot Traffic
Some bot traffic is normal:- Search engine crawlers
- Social media preview bots
- Monitoring services
- Good SEO (search engines crawling)
- Potential spam (if excessive)
Industry Benchmarks
Typical distribution varies by industry:- E-commerce: 60-70% mobile
- B2B: 50-60% desktop
- News/Media: 70-80% mobile