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Analyze traffic sources to understand how visitors find your websites.

Accessing Traffic Sources

  1. Open Analytics from sidebar
  2. Scroll to Referrers section
  3. View traffic source breakdown

Traffic Source Types

Direct

  • Typed URL
  • Bookmarks
  • No referrer
  • Google
  • Bing
  • Other search engines

Social

  • Facebook
  • Twitter
  • LinkedIn
  • Other social platforms

Referral

  • Links from other websites
  • Partner sites
  • Directories

Using This Data

Traffic source analysis helps you:
  • Identify best channels
  • Optimize marketing spend
  • Focus promotion efforts
  • Track campaign success

Tips

  • Invest in top-performing sources
  • Improve underperforming channels
  • Track UTM campaigns
  • Monitor changes over time