Chart Elements
The traffic chart shows:- Page Views: Total page loads (blue line)
- Visitors: Unique visitors (green line)
- Time: X-axis shows date range
Reading the Chart
- Higher lines = more traffic
- Upward trends = growth
- Spikes = traffic events
- Dips = lower activity
Interpreting Data
Page Views vs Visitors
- If page views >> visitors: Good engagement
- If similar: Visitors viewing few pages
- Ratio indicates engagement level
Trends
- Consistent growth: Healthy site
- Sudden spikes: Viral content or campaigns
- Drops: Issues or seasonal changes
Tips
- Compare to previous periods
- Note significant events
- Track campaign impact
- Monitor for anomalies