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Track marketing campaigns with UTM parameters.

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What are UTM Parameters

URL parameters that track campaign source:
  • utm_source
  • utm_medium
  • utm_campaign
  • utm_term
  • utm_content

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Example URL

https://yoursite.com?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale

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What Analytics Shows

Campaign data including:
  • Campaign name
  • Source
  • Medium
  • Visitor count

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Uses

  • Track marketing ROI
  • Compare campaigns
  • Optimize spending
  • Measure effectiveness

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Tips

  • Use consistent naming
  • Track all campaigns
  • Compare performance
  • Optimize based on data

Workspace Overview

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White Label Setup

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